Hired by Ted Turner in 1980 to create the Turner Environment Division, her role was broad yet strategic. For 20 years, Barbara served as Corporate Vice President of Environmental Policy at the Turner Broadcasting System (TBS), setting the company's environmental broadcast agenda and branding TBS as the environmental network. As Cable News Network's (CNN) Environment Editor, Barbara introduced and oversaw environmental coverage, including the original Earth Matters
, which premiered on CNN in 1981.
Among the first environmental corporate executives, Barbara championed Corporate Social Responsibility (CSR) Policies and initiatives company-wide setting the standards for energy efficiency, recycling and carpooling with her department's award-winning Clean Air Commute program.
With Ted Turner, Barbara created the animated action adventure series Captain Planet and the Planeteers
, overseeing production of 113 episodes as Executive Producer. This groundbreaking environmental series quickly rose to number one in Nielsen ratings. Broadcast in over 100 countries to both popular and critical acclaim, this classic eco-toon has won dozens of awards maintaining a dedicated international fan base. To reach the next generation of Planeteers, it is now streaming online at the Mother Nature Network (MNN)
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